In the recent years, there has been a great revolution in the mobile device technologies and evantually the smart phones and tablets have been introduced to the planet. As a result of the increase in the number of the mobile devices, the need for an adaptive website design has arosed to fit the websites into any screen of the devices from which the users launch. As the number of the users launch on a website is so curicial to the commercial platforms, the invention of the mobile-friendly websites occured and nowadays we are familiar with the terms such as adaptive website design, responsive design or mobile-friendly design.

Easily adapting into any screen, mobile-friendly websites increase the values in the page rank as well. As the search engine optimization is the heart of the media marketting, it is purely significant to have a mobile-friendly website for your business.

The increase in the number of the mobile devices sold has been increased and it is still growing with a mind blowing number of billions and it has already overtaken the desktop and laptop sales which means in the future time technologies will mostly be based on the mobile devices. The change in the trends has also an impact on the users demanding adaptive websites to their screens and most companies have made the transition to the responsive web designs.


Well! Why should you choose a responsive, mobile friendly website design?



  1. Recommended By Google


Google is the king! When Google states that a technology is better than the other ones, it is obvious that most of the designers will consider it and act accordingly, as the information provided by Google is based on several analytic metrics which presents scientific data and the reliability of the data is valid on various platforms.

Google recommends responsive design sites as the URL and the same HTML are the same which makes websites adaptive to any device screen and more efficient for Google to crawl, index and organize the content. When you compare the responsive design with a desktop design,it requires more for the Google to index multiple versions at the same time. One source of the content can also be indexed quicker without any failure.

  1. Adabtive Website

Adaptive website means a website has the ability to fit in multiple device screens. One of the most significant feature of the responsive design is that such a website can provide a great UI at multiple devices with various types.  İmagine the number and the type of devices sold in the industry, it would be impossible to anticipate all screen sizes on those machines. A site which can operable regardless of the device will provide better user experience.  The better the user experience the better the scores metrics which means your business will receive more orders or you will meet more potential investors.

Another important point is that the behaviour of the users has been changed with the introduction of the devices and the number of the users who browse internet while walking or when on a transportation vehicle is increasing. It means we want to use internet everywhere. This is where the responsive website design proves its solutions to the user. If your website is easy in navigation users will tend to stay more and engage with the pages more; however your website is not responsive the users will be bored in a short time and they fly to another website. Remember! The more users at your website, the more products and services are sold.


  1. Easy Control

It is not reasonable to have separate desktop and mobile site as it will increase the costs for your company. However, managing a mobile site and SEO (search engine optimization) campaign is easier and cost effective. This is one of the core advantage of the mobile-friendly websites.